For this reason, it is really important, before jumping into a new group or environment, to reflect on whether the values of this group will bring us closer to being the person we want to be or take us further away from our authentic self. being overweight is undesirable or smiling will lead to more positive social outcomes, and these associations are very resistant to change later on, once formed. Over time the people around us help us to make associations between behaviours e.g. Similarly, if we attend a charity event we may find ourselves surrounded by altruistic individuals who will encourage us to be more generous than we expected to be before going.
It’s easy to see how even our personality can be affected, in an environment which deems kindness to be weakness and respects a strong, dominant, self-serving attitude we may find ourselves being less friendly and more forceful or aloof in our manner. We as individuals collect information about what is socially acceptable or stigmatised in our environment and this forms the basis of our actions, sometimes subconsciously. Often when we think of peer pressure we think of explicit examples such as a group of teenagers encouraging each other to try smoking, but often peer pressure is implicit. This can lead some children to stop putting in as much effort or even purposefully answer questions incorrectly on their exams in an attempt to ‘fit in’ with everyone else. Over 80% of children with IQs over 160 report feeling socially isolated and there is often a fear that children perceived to be intellectually gifted will be labelled disapprovingly as ‘nerds’ or ‘geeks’ by peers. In school, anti-intellectual stigma can have a huge impact on children’s lives. Research has found that peer pressure can encourage altruism and prosocial behaviour but it can also lead to more risk-taking behaviours. This is what makes peer pressure possible – the individual has always sought to be feel and be accepted by others as part of the collective and this can lead to both positive and negative effects. We all want a sense of belonging and according to Maslow’s theory of human motivation it is one of five categories of human needs.
It is part of our fundamental human nature that we want to fit into our local society / environment.